Since 2011, Jane Heft has served as City Center Investment Corporation’s Vice President, Director of Project Design and Corporate Branding, leading the company’s branding, building design and integration. She is also Principal of her own brand design firm, enze, providing integrated solutions for organizations from nonprofits to Fortune 100s. With more than 100 design awards, Ms. Heft most recently designed the identities for Allentown’s new PPL Center and Miller Symphony Hall, the Lehigh Valley Phantoms AHL team, Bethlehem’s Steel Stacks complex, the ArtsQuest brand and the United Way. She began her design career in 1985 in retail advertising for a 130-store women’s fashion chain then moved into the entertainment industry, where she worked with MCA, RCA and Elektra Records. In 1995, Ms. Heft joined the Donaldson Group, a Connecticut-based industrial and communications design firm. As a Senior Art Director there, she worked with such prominent companies as 3M, Pitney Bowes, Kodak, Hasbro/Milton Bradley, The Hartford and Danskin.