Chameleon Pop-Up Shops

City Center currently has two Chameleon Pop-Up Shops in Downtown Allentown​

26 N. 6th St. | Suite 130 below STRATA East - Good Guy Fashion
26 N. 6th St. | Suite 150 below STRATA East - I.O. Beauty Market 

Vendors can rent the entire store or space within it for between one day and several weeks, multiple vendors may operate in the space simultaneously.

From online retailers feeling out a brick-and-mortar presence to national brands promoting a new product to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model. NOW LEASING

Interested vendors should contact Natalia Stezenko at 610-625-5538 or

Current Tenants: Good Guy Fashion and I.O. Beauty Market 

Good Guy Fashion Downtown Allentown

Good Guy Fashion

Good Guy Fashion, a local t-shirt and hat company, started as a hobby of owner Taquil Mason eight years ago and became a business in 2016. This is the first retail location for Good Guy Fashion, which sells its products online and offers a limited selection of items at The Archive on Hamilton Street in Allentown. Mason has leased 1,081 square feet in suite 130. For more information, visit

I.O. Beauty Market

I.O. Beauty

I.O. Beauty Market curates the safest, highest quality products that support women along their self-care journeys by partnering with conscientious brands that support wellness inside and out. This is the first retail location for owner Dixie Lincoln-Nichols, who has built I.O. Beauty Market into a successful e-commerce business. The company, which has leased 417 square feet in suite 150, has been featured in RedbookEssenceInStyleNatural HealthHuffpost and more. For more information, visit