City Center Creative Team

City Center Creative Team Wins Several Gold Addy Awards, Including Best of Show

It was a big night for the City Center Lehigh Valley creative team last Friday at the Greater Lehigh Valley Chapter of the American Advertising Federation‘s annual American Advertising Awards ceremony. They took home several ADDY awards for creative achievement that evening, including this year’s top award for CENTRO’s Cross-Platform Integrated Brand Identity Campaign. City Center’s creative team is led by Jane Heft, vice president and director of project design and corporate branding.

The ADDYs, as the awards are affectionately known, are the nation’s largest and most competitive advertising creative contest. Two hundred local competitions are held annually followed by district and national contests. Local gold winners move on to the district competitions, whose gold winners advance to the national ADDYs.

CITY CENTER’S 2016 ADDYS

CENTRO
Best in Show, Judges’ Choice and Gold: Cross-Platform Integrated Brand Identity Campaign
Creative Director Jane Heft, Art Director Dave Meyers, Designer Andrew Robertson
Gold: Logo Design
Designer Dave Meyers and Creative Director Jane Heft

THE DIME
Gold: Interior Single (The Dime sign)
Designers Jane Heft and Dave Meyers and Fabricator Kevin Wenck

ALLENTOWN COCKTAIL WEEK
Silver: Integrated Branding Campaign
Designers Dave Meyers and Andrew Robertson

WAY TO GO, ANDREW!
City Center’s newest designer Andrew Robertson, a recent graduate of Northampton Community College, also won a Gold in the Student ADDY Awards in the Online/Interactive category for the Native Watercraft website.

“I love coming to the office. The passion our team puts into their work is energetic; we raise our own bar every day,” says Heft. “We have an incredible canvas downtown and a responsibility to make the most of it. We are helping to design change, and in doing so, hopefully creating the most memorable places we can…and we’re having fun doing it!”

“City Center’s creative team is best-in-class, and they add tremendous value daily to our development’s many businesses and events,” said J.B. Reilly, president and cofounder of City Center. “We’re proud that their achievements have been recognized with ADDY awards.”